Cashmere jumpers, tailored coats, no logos - the 'quiet luxury' or 'old money' look has dominated fashion, and now it's shaping how people choose perfume. Inspired by the understated elegance of the great European fashion houses, the idea is simple: smell refined, polished and expensive, without shouting about it.
Arabian Oud, one of the Gulf's most prestigious perfume houses, does this beautifully. Here are four of our favourites.
1. Arabian Oud Al Fareed - the signature oud
Pink pepper and bergamot open fresh, an ambergris, patchouli and violet heart adds depth, and a base of genuine agarwood (oud), musk and vanilla gives a smooth, rich trail. It's oud for people who think they don't like oud. Al Fareed EDP 100ml - €240
2. Arabian Oud Kashmir Musk - the cashmere jumper
Pear blossom and pink pepper, a jasmine-tuberose heart, and a soft musk-patchouli base. Refined enough for daily wear, distinctive enough to be noticed. Unisex. Kashmir Musk EDP 100ml - €205
3. Arabian Oud Madawi White - the clean elegance
Soft pear, lily of the valley and creamy coconut over clean musk and ambergris. Fresh, bright and polished - ideal for brunch, the office and weddings. Madawi White EDP 100ml - €320
4. Arabian Oud Sultani Amberwood - the fireside glow
Rose and mandarin, a caramel heart and a warm amber base. Cosy and inviting rather than heavy, with strong projection - one or two sprays is enough. Sultani Amberwood EDP 100ml - €245
How to wear perfume the quiet-luxury way
- Spray less: one or two sprays, close to the skin
- Choose one signature scent and wear it consistently
- Apply to moisturised skin so it lasts without needing a top-up
New to oud? Start with our beginner's guide to oud, or try these fragrances in person at Dubai Oud in Cork and Limerick.
